Wednesday, September 3

Breeze Pays Tribute to Hero Moms during the 1 Laba Day

Breeze pays tribute to hardworking hero moms with nationwide 1 Laba Day

Celebrating the heroes of the home, Breeze treated more than 19,000 hardworking moms across the Philippines to a day of rest, games and exciting surprises at the first-ever 1 Laba Day. The leading detergent brand took care of their laundry chores, washing a total of 481,536 clothes, in a series of events held simultaneously in multiple barangays in Metro Manila, Pangasinan, Batangas, Cebu, and Davao.

Celebrity moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana, headlined the nationwide events. At Barangay Commonwealth in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with her witty jokes and led the fun bingo games where moms won bicycles, skateboards, inflatable swimming pools and other toys for their children. These prizes were meant to encourage moms to be Sige Moms who let their kids play and go on exciting adventures. 

While the moms enjoyed their day off from doing the laundry, Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing their clothes.

“We know how hardworking our mommies are, spending as much as three to four hours a day doing the laundry. Today, Breeze is taking care of washing their clothes so they can have some time for themselves and to have fun, as our way of thanking them and recognizing their admirable efforts,” said Mara Banson, Breeze brand manager.

“As part of the Circle of Sige Moms, our job is to encourage mommies to allow their kids to be kids, even if it means getting dirty or having stained clothes,” said Christine. “When we say yes to playing and going on adventures, we say yes to our children’s intellectual, emotional and physical growth.”

“My daughter Callie is very artsy and likes working with her hands. We love baking and often, we’d be covered in icing and food color of every hue,” said Sige Mom Dimples. “But I’m glad I allowed her to do that, because it’s very fulfilling when you see your child achieve great things because you allow them to do their own thing and pursue their passions.” 

“Being a mom is a 24/7 job,” added Sige Mom Gladys. “But because we have a dependable partner in Breeze, doing the laundry becomes easier and effortless. We can spend less time on washing clothes and have more time for ourselves and our family.”

1 Laba guarantee

Boasting of a revolutionary formulation, Breeze with ActivBleach empowers mommies everywhere to take on their endless tasks, removing even the toughest of stains in just one wash. Safe for both white and colored clothes, Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash. 

Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear, making sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment. 

From September 1 to 7, mommies can also win a washing machine from Breeze in the Breeze 1Laba Challenge promo. To join, participants simply need to like the official Breeze Facebook page and look for the 1 Laba Day status update. They should then leave a comment on the post, with a photo of themselves doing the 1 Laba pose holding a Breeze pack and using the hashtag #Breeze1Laba.

Take on millions of stains in just one wash with Breeze with ActivBleach, available in three sizes at supermarkets and groceries nationwide: 70g, 700g and 1450g packs.

Monday, September 1

Cebu's New Wingman - Gibbs' Hot Wings

Gibbs' Hot Wings, FTW Blog, Cebu Food SceneThe chicken has landed, yes, pun intended. Haha! I got invited for the second time to visit Gibbs' after my no show, thanks JM of My Tasteful Life! It was a very calm night and breaking the silence was my tummy grumbling for food. I am flat out a chicken aficionado hence I am over the roof with excitement. I didn't know what to expect for 1. I have not yet read the reviews from the interwebs and 2. I wasn't really a fan of spicy food. But don't get me wrong, I love anything with a kick. I was a tad worried that this might kick me so hard that I may not be able to recover. I noticed that most newly opened places are within residential areas. This is not an exception, this is located in Holy Family Village 2. Gibbs' Hot Wings location, FTW! Blog

It was a short walk and boy was I ready. We were welcomed by Frank Oliva, the owner of Heart Tea. The place could sit 20 at most and was fully ventilated. A huge wall with guests' reviews filled the spaces. This used to be Frank's batcave. He would invite his friends over drinks and poker. This is mainly the reason why this place came to be. Interiors were bro-inspired. No fuzz just plain functional.
Gibbs' Hot Wings, Wall reviews, FTW! Blog
While we waited for our dishes to arrive, I checked out the reviews on the wall and this one caught my attention. Kids, please do not skip school for food. Yes, Joshua I am talking to you! Haha! The place was named after the owners pet and from the TV Series NCIS which was the family's favorite. Frank serves as the wingman while the wifey is the main act. She cooks all the food selection fresh daily. 

Serving first is the newest addition to their growing list of chicken based selection: Chicken Pockets. Made with chicken strips, cabbage, cucumbers, red onions and tomato drizzled with their secret tangy sauce and sprinkled with abundance of cheese.  Perfectly balanced and is good enough as salad if you are counting your carbohydrates. How to eat? Fill the half pita with the chicken salad and add dressing as desired. 
Gibbs' Hot Wings, Chicken Pockets, Cebu Food Scene, FTW! Blog

The pita bread could use some toasting but maybe it's just me. I am a person of texture so the salad truly delivered. Crunchy, crispy chicken and the cacophony of sweet and tangy dressing with the saltiness of the cheese is just perfect. 
Chicken Pockets, Gibbs' Hot Wings, Cebu Food Scene, FTW! Blog

Now, the moment of truth - Buffalo Wings is here. A plate full of hotness, 10 piece chicken wings slathered with spicy sauce and neutralized by their special dressing. I loved that there options for the non-spicy crowd. Sweet, spicy and trust me you would need more. I sure wanted rice right then and there. Haha! Serves 2 or 1 if you are like me, selfish. Costs Php175 which is quite affordable.
Gibbs' Hot Wings, Buffalo Wings, Cebu Food Scene, FTW! Blog

Now for the Angel Wings, Php205 for a plate of 10 pieces. If you want to test your tastebuds and try new things then this would be a must-try! Who would have thought cream cheese, parmesan cheese and chicken goes along pretty well. I liked this a lot. :)

Gibbs' Hot Wings, Angel Wings, Cebu Food Scene, FTW! Blog

Gibbs' Hot Wings, FTW! Approved

And of course, any visit is not complete without the wall of reviews. I had to think of a clever way to incorporate the feels without being too cliche. FTW! blog approved!

Gibbs' Hot Wings
Holy Family Village 2, Banilad, Cebu City
Opens daily:
Tuesday - Saturday 11AM-2PM and 530PM-10PM
Sunday - Monday 530PM - 10PM
Contact number: (032) 346-1020 / 09998365488

Saturday, August 30

Uratex Cebu - Create a Dream Bedroom Launch

create a dream bedroom, uratex, uratex cebu

Uratex launches their Create a Dream Bedroom in Cebu after our factory tour. This is the company's campaign in selected universities in Visayas and Mindanao regions. This activity will give a first hand experience to participants to feel the Uratex highlighted products and further cultivate their creativity thru designing their own bedroom. This campaign will be a continuous manifestation of Uratex commitment in providing better sleep to customers.

Objectives of the Contest

  • To encourage students to unleash their creativity and enhance it through artistic competition.
  • To give a sense of pride to students to represent their school and compete with students of other schools.
  • To help the student learn the importance of sleep health and better sleep through intra school and inter school competition.

uratex, cebu, launch, beds, create a dream bedroom
Representatives from different universities here in Cebu to discuss the details of the contest as well as remind them of what's at stake.

Create a Dream Bedroom, Mechanics, Uratex Cebu

Representatives from Home Suite and Canadian gave out a small talk about their company and their participation to the event.

Home Suite "Can't Wait Talaga", Home Suite, Cebu Uratex
"Can't Wait Talaga" is the latest from Home Suite.

Canadian Beddings, Uratex Cebu
Canadian helps you express your personality with your choice of beddings.

What's at stake?  

Create a Dream Bedroom Prizes 2014, Uratex, Home Suite, Canadian

Uratex, Comfort for Life

Uratex Cebu, FTW! Blog
I was one of the five lucky bloggers who were invited for an intimate event sponsored by Uratex. Did you know they supply foams to Victoria's Secret? It shocked me too! Held at their Uratex Cebu plant, we were up for a very productive afternoon.

We met the lovely heads of the RCG Group of Companies.  Trust has empowered Uratex to grow immensely in over 46 years, from a modest company to a highly respected leader with an influence and customer loyalty that extend well beyond Philippine shores. Recently, and for its sixth consecutive year, Uratex won the Reader's Digest Trusted Brands Platinum Award 2014.Uratex Cebu, Owners, FTW! Blog

Focusing on media relations building, the team has prepared a short clip of who and what Uratex is about and a plant tour. In its ongoing mission to support the national development, Uratex continues to expand its reach in the booming regions like Cebu. In the next 2 years, they will have a Butuan plant which got me excited cause I am from Butuan. :)
Uratex Cebu, Janvic Canama, Gessa Condino, Cebu Bloggers, FTW! BlogEvents like this widen my small network here in Cebu. Proud Nuffnang members Gessa and Janvic is seen here with the Manager for Visayas and Mindanao Arvin Mejorada along with Jun Espinosa who is the Plant Head for Isabela and Cagayan Valley Region.

We were able to talk to these amazing people about the company and where it's headed in the years to come. Focusing on strengthening their media relations here in Cebu, they provided us a quick plant tour. Representatives from different forms of media flock over with umbrellas on hand to the plant. 

Uratex Cebu, FTW! Blog
Headed by Sir Frederico Bilbao head of Manufacturing, he took us to the big big world of foams! Since there are areas not allowed for photography and any capturing devices I only have a few plant tour photos to share. This is to keep company details and processes confidential.

It starts in the Foaming Plant, we were given surgical masks to protect us from the fumes. Kudos to that! It starts with mixing chemicals to create polyurethane the main component for all foam products. Seen below is the trademark blue Uratex color. Did you know that you can ask for different colored mattresses? They can cater to all foam based products from pillows, mattresses to even the seat of your car.

Uratex Cebu, FTW! Blog
This behemoth of a foam is 18 meters in height and 44 meters in length. This huge block can create 1000 mattresses. Once covered in plastic wraps, it is transported back to a huge room to cool down. The surface may be cooked and cool but inside it can be as above boiling point. We were able to go up the machine to see how it all works. It's like an episode from How It's Made.

Uratex Cebu, FTW! Blog
Cooling can take up to 24 hours and once done this will be lifted by that horizontal metal above to the Cutting phase. This is where the fun starts! The cutting us based solely on the clients preference. Seen below is for the horizontal cutting. They have different machines for every type of cutting needed. For corrugated mattresses, those that have a sort of wave-like shape goes through a corrugating maching which is the one of the far right.
Uratex Cebu, FTW! Blog

Uratex Cebu, FTW! Blog

Once mattresses have been cut it will be then pimped up by the next team of experts. Transported to a new location just a few walks away they cover the mattress or pillow and seal them. It's amazing how a days operations go. With continued research and development, the company can keep up to its demanding market. 

The continuous growth of the RCG Group of Companies has provided the market with the latest and innovative products such as fire-retardant foams for US and European markets, reticulated outdoor foam and fabric, memory foam, anti-bacterial and other specialized foams. 

Uratex giving the best of their product because you deserve nothing but the best. The company's main goal is providing comfort for life. I can truly understand now that Uratex is more than just mattresses.

Monday, August 25

1Laba Day

Breeze ActivBleach calls on moms to join 1Laba Day

Breeze ActivBleach is treating mommies across the country to a day off from their laundry chores with the simultaneous nationwide event 1Laba Day happening on August 28.

Moms in barangays throughout Luzon, Visayas, and Mindanao are invited to head to 1Laba Day venues and let Breeze’s revolutionary ActivBleach take care of their stained clothes while they take part in exciting activities Breeze has in store for them to celebrate every mother’s hard work and love for her family.

With 1 Laba Day, Breeze aims to wash 1 million stains using Breeze ActivBleach, which removes even the toughest of stains in just one wash. Participating moms can enjoy their ultimate laundry day-off as Breeze treats them to various entertainment activities, while the Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, White Westinghouse, Whirpool and LG, will take care of washing their clothes.

Simultaneous 1Laba Day events will happen in Metro Manila (Pasig, Marikina, Quezon City, Pasay), North Luzon (Tarlac, Pangasinan), South Luzon (Laguna, Cavite), Visayas (Cebu), and Mindanao (Davao).

Breeze with ActivBleach is the first and only detergent brand with 4-enzyme technology to remove more types of stains with less effort and time. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment. 

Be a part of the Breeze 1 Laba Day event and see for yourself how Breeze with ActivBleach removes 1 million stains in just one wash. Like the official Breeze Facebook page (@BreezePhilippines) and join the online promos to get the chance to win washing machines from partner brands. Consumers can also get free Breeze gift packs for every purchase of an Electrolux, Whirlpool and LG washing machine.